You pull out your smart phone and Google for a 'florist in Hereford.' On the other hand, if you are a florist in Hereford looking to get more business, you want to be the top link that shows up in that local search. That's local Hereford SEO.
One of the best advice I received in recent years was to work online and start your money engine. This mean grinding your gears and doing the work rather than just waiting for it.